We strive to dig deeper to ensure only the necessary downloads are thrown out.
#Simplecast dashboard download
Simplecast is working to ensure every download counted in your analytics is a real, unique person. To go above and beyond, we’ve decided to filter our data to ensure every download is valid. The IAB has outlined instructions for every podcast host to follow. To become IAB Certified, we first have to prove we are IAB-compliant. The IAB and a third-party auditing team is checking our current compliance with their guidelines while auditing our data to ensure our system meets (and in many cases surpass) IAB’s guidelines. Not only are we implementing IAB compliance in the all-new Simplecast, we’re also actively in the process of becoming Certified by the IAB Tech Lab. What Simplecast Is DoingĪt Simplecast, we want to be ahead of the curve so that you can be, too. It is now expected that creators looking to monetize are presenting legitimate numbers that aren’t artificially-inflated-hence the importance of making sure their stats reflect the IAB’s standard. Not only does a standard practice even the playing field so podcasters can legitimately measure and track their own success, it makes it easier for sponsors and advertisers to know where to spend their money and how much to pay. With the IAB standard, we are equalizing the playing field for podcasts of all sizes, across all IAB compliant hosting platforms.Īs the podcasting industry matures, it is becoming more important for content creators to have a standardized way to report their stats. So, before IAB standardization, it was really difficult to tell whether a show’s numbers were legit or how they compared to any other show. And some hosting platforms are better (or just more honest) about filtering out the noise in the downloads they report to their customers. Different shows had drastically different download numbers because of all the noise surrounding them. Like we said, until IAB came along, it was hard to compare podcast analytics. Yes, this makes your download numbers drop, but it’s keeping the true number of downloads intact. IAB requires that those auto, non-human downloads be canceled out. Bots and search engines may download parts of your show. When your show is popular, there’s bound to be more noise surrounding it. This ensures Simplecast is only registering your unique listeners, and not double-or triple-dipping downloads just because someone listens to your episode at different intervals throughout the day. In a non-compliant analytics dashboard, every time a person starts listening to your podcast again, it could be registered as unique download, but in reality, that’s all one person.
Instead, they may listen to a little during their morning commute to work, some more during lunch, and then again on the way home. Let us explain a bit more: When a show is long, people don’t tend to listen to it in just one sitting. It is true your show’s download numbers will likely decline with the degree on the drop will largely be based on the length of your episodes and the popularity of your show. So, should you expect a massacre of your download numbers? Nothing that extreme, thankfully. With IAB compliant stats, a download is a download is a download. You also won’t lay awake at night wondering if that spike in your numbers was real, or just a fluke. Because of the IAB’s standards, you won’t have the same headache that social media managers have when comparing a YouTube video view (:30 seconds) to a Facebook video view (:03 seconds), for example. It’s an organization that has worked towards creating a standard set of metrics to measure your podcast’s listening numbers. IAB stands for Interactive Advertising Bureau. So we won’t sugar coat it: your download numbers may drop in the switch, because we’re now cutting out the bots, dupes and noise-so you get verified numbers set to a higher bar and an emerging industry standardĪll that being said, we wouldn’t be doing this if we didn’t think it’d make you more confident and successful as a podcast creator-and we’ll outline how and why below! First things first: Interactive Advertising Who?
It doesn’t help that there have been alarmist articles, fumbled launches, and disappointing rollouts in the past. Adopting the IAB’s guidelines, while important for accuracy and industry standardization, holds the Download/Listen to a higher standard, and nearly always causes a reduction in download counts. If you’ve heard about podcast hosting platforms rolling out IAB-compliant stats, it probably hasn’t been in flattering conversations. When you migrate to the new platform, your current (and historical!) analytics will be updated to be IAB compliant! (.and how supporting an industry measurement standard is very good for your show)Īs the new Simplecast dashboard rolls out, you’re in for a ton more than just a shiny rebrand.
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